Aug 9, 2015 3:17 PM
You raise $700 million or more
In 2008 and in 2012, Barack Obama raised more than $700 million in his run for election and then re-election to the presidency.
His opponents, John McCain in 2008, raised $368 million and
Mitt Romney, in 2012, raised $446 million.
However, total spending on the presidential race is actually estimated at $1.1 billion for the Democrats and $1.2 billion for Republicans because of the involvement of political actions committees or PACs.
Predictions for the 2016 campaign suggest total spending by both the candidates and the PACs that are backing the candidates could total $3 billion to $5 billion in 2016.
So if you don't raise your share of that, you have to hope that the PACs that are backing you do.