Dec 9, 2014 6:13 AM
WTA sets up $525M-plus, 10-year media rights deal
The Associated Press
The WTA has agreed to a media rights contract it says will be worth more than $525 million over 10 seasons from 2017 to 2026, with plans to produce all 2,000 or so singles matches on the women's tennis tour each year.
The deal, announced Tuesday, keeps the WTA's international television rights with its current broadcast distribution partner, Perform, but expands the scope of their relationship.
The tour and Perform are forming WTA Media, which will produce all main-draw matches in singles, along with semifinals and finals in doubles, at every tour event, plus develop content for TV magazine shows and the web.
WTA Chairman and CEO Stacey Allaster says in a telephone interview that the new deal "is a game-changer."