Donald Trump at a rally in Nashua on Dec. 28

Dec 29, 2015 9:00 AM

Steinhauser: Trump vows to spend 'a lot of money' on TV ads starting next week

NH1 Political Director -

NASHUA – Donald Trump says he’s about to do something he hasn’t done yet as a presidential candidate: spend big bucks on campaign commercials.

"Starting around January 4th we're spending a lot of money,” the Republican presidential front runner said Monday night at a rally at Pennichuck Middle School in Nashua.

“The press is hearing this for the first time, they're probably gonna go crazy,” Trump continued, “but we are gonna spend a lot of money over the next four weeks, we don't wanna take any chances.”

“We are too close,” he added.

Trump made the comments while speaking to crowd in an overflow room, following the main rally.

Trump could spend upwards of $2 million a week on the “initial wave of ads,” according to a report Monday from Fox News, which added that the spots would focus on the presidential candidate’s “vision and stance on key issues.”

To date, Trump has spent a mere $300,000 dollars for radio spots running New Hampshire and other early voting states in the primary and caucus calendar.

Tuesday morning Trump tweeted "My campaign for president is $35,000,000 under budget, I have spent very little (and am in 1st place).Now I will spend big in Iowa/N.H./S.C."

The Fox News report added that that strategy could change if any Republican rivals for the nomination target Trump with negative commercials.

Right to Rise, the super PAC support Jeb Bush’s campaign, is spending millions to run a 30-second spot in New Hampshire and elsewhere that attacks Trump, touting that the former Florida governor is “one candidate tough enough to take on the bully.”

The TV ad uses a clip from an exchange between Bush and Trump at the most recent Republican presidential debate on Dec. 15 with Bush saying “Donald, you’re not going to be able to insult your way to the presidency. That’s not going to happen.”

The ad then shows Trump smiling.

Trump referred to the commercial at Monday night’s rally, saying “so he makes a commercial about me. He’s spending millions and millions of dollars. Okay. And he has me standing there and he’s doing all the talking. Because when I’m ready to talk, or every time I talked he got killed. But when I’m ready to talk, they don’t have me talking.”

“That’s actually dishonest advertising,” Trump added. “how do you do a commercial where you’re talking but they cut off your talk, where everybody said I won the debate.”

Read: Trump slams Union Leader and Chris Christie; vows to protect New Hampshire's first-in-the-nation primary status

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