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Nov 4, 2015 5:49 PM

Steinhauser: In 1-on-1 intv with NH1 News, Trump details ad strategy

NH1 Political Director - NH1.com

CONCORD – Donald Trump say he’s about to go up with campaign commercials in the early voting states because “a lot of people want me to do it.”

The Republican presidential front runner made his comments in a one-on-one interview with NH1 News on Wednesday, moments before he entered the New Hampshire Secretary of State’s office to officially file to put his name on the first-in-the-nation primary ballot.

Asked by NH1 News if he felt compelled to go up with ads, Trump said “I really don’t feel the need but a lot of people want me to do it. I don’t think we have to do it. We’re leading substantially in New Hampshire, and all over. And again as of a little while ago we’re leading in Iowa. But I think I should do it because others will be doing it.”

Trump added that “they will be positive ads. We’re looking to do positive ads.”

But he warned that “if somebody goes negative on me, I have much more money than all of them put together. They will be met very, very, harshly.”

Trump said that he’ll start with radio spots followed by television commercials. And Trump touted that he’ll spend a “lot of money.”

A couple of hours after Trump spoke with NH1 News, his campaign officially announced the ad buy, saying that they would start running two radio ads in New Hampshire, Iowa, and South Carolina, which is the first southern state to vote in the primary and caucus calendar.

The Trump campaign said they would spend $300,000 to run the radio spots through the end of November. An ad-buying source in New Hampshire told NH1 News that the initial buy in the Granite State was $15,000.

"I had an advertising budget of over $20 million dollars to this point. Because of the success my campaign has had, I haven't had to spend any of it," Trump said in his campaign's press release.

"I am so honored to say that I have spent less money than any candidate in either party and at the same time, have the best result-#1! Despite this great success, I am now going to start advertising," he added.

Trump was the front runner in national polling as well as public opinion surveys in the Granite State and Iowa, the first caucus state, from the end of July through mid-October. But famed neurosurgeon Ben Carson has pulled even with Trump in an average of the five national polls conducted entirely after last week’s third GOP presidential nomination debate. And Carson has a very slight edge in an average of the Iowa surveys conducted following the debate.

Trump remains the front runner in the two post-debate polls in New Hampshire.


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