Aug 2, 2015 10:53 PM
Steinhauser: Hillary Clinton going up with first TV ads in NH & Iowa
NH1 Political Director - NH1.com
CONCORD – Hillary Clinton’s presidential campaign is going up with its first two television ads in New Hampshire and Iowa.
Hillary for America tells NH1 News that the 60 second spots, title “Dorothy” and “Family Strong,” start running Tuesday in the first-in-the-nation primary state and in Iowa, which holds the first caucus in the race for the White House. Both commercials tell the story of how Clinton’s mother overcame being abandoned as a child, and highlight the Democratic presidential candidate’s commitment to fight for families.
The campaign says the ads are part of an initial five-week $1 million buy in each state, plus additional digital advertising. In the Granite State, the spots will run statewide in the Manchester/Boston market and in the Burlington market. In Iowa, the commercials will run in the Hawkeye State’s two largest media markets: Des Moines and Cedar Rapids.
“Her parents abandoned her when she was just eight years old. She was mistreated. But she never gave up, and she taught me to do the same. My mom’s life and what she went through are big reasons why standing up for kids and families became such a big part of my life,” Clinton says in the “Family Strong” ad.
“After law school she could have gone to a big firm but instead went to work for the Children’s Defense Fund. In Arkansas, she fought for school reform to change lives forever. Then as first lady she helped get health care for eight million kids,” says the narrator in the commercial.
“You probably know the rest. The senator who made sure the heroes and families of 9/11 got the care they needed. The Secretary of State who joined the cabinet of the man who defeated her, because when your President calls you serve. And now a new title: grandma,” continues the narrator.
“I believe that when families are strong America is strong,” Clinton says at the end of the spot.
Clinton goes into greater detail about her mother’s story in “Dorothy.”
“When I think about why I’m doing this I think about my mother Dorothy. She was abandoned by her parents at the age of eight, sent from Chicago to LA to live with grandparents who didn’t want her. But people showed her kindness, gave her a chance. Like the teacher who saw my mother had no money for food and started bringing her extra from home whispering, ‘You know Dorothy, I just brought too much food today,’” Clinton says.
She went to work in somebody else’s home at age 14 and it opened her eyes. For the first time she saw parents who loved and cared for their children. And that’s the kind of loving family she provided for us. When she needed a champion someone was there. I think about all the Dorothy’s all over America who fight for their families, who never give up. That’s why I’m doing this. That’s why I’ve always done this. For all the Dorothy’s,” Clinton adds.