May 21, 2015 5:08 PM

Steinhauser: Clinton the leader in Granite State Facebook traffic

NH1 Political Director -

CONCORD – Hillary Clinton’s the overwhelming front runner in the race for the Democratic presidential nomination, and it appears she’s also far out in front in the battle among 2016 White House contenders for Facebook visitors in the first-in-the-nation primary state.

New numbers provided to NH1 News by the social media giant indicate that over the past two months 71,00 people on Facebook in New Hampshire made 457,000 likes, posts, comments and shares related to Clinton.

GOP Sen. Ted Cruz of Texas, who was the first big name in the Republican Party to launch a White House campaign, was a distant second, weighing in with 29,000 unique people and 162,000 interactions. Sen. Bernie Sanders of Vermont, who’s running for the Democratic nomination, had 21,000 unique people and 107,000 interactions. Sen. Rand Paul of Kentucky, a GOP presidential candidate, scored 20,000 interactions and 111,000 likes, posts, comments and shares.

Read the entire list

With social media increasing playing a larger and larger role in campaign politics, these numbers matter.

"Facebook is home to a political conversation that isn't just large, it's authentic and meaningful. Not only are voters are using Facebook to connect with candidates, debate public policy issues, and get the latest election political news and information, but so are presidential contenders using Facebook to reach out to voters,” Erin Egan, Facebook’s vice president of U.S. Public Policy, told NH1 News.

And in the Granite State, Facebook trumps Twitter.

“With regards to social media, in New Hampshire, no offense to Twitter, the best way to reach people is through Facebook,” said NH1 News Digital Director Kevin Deane.

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