Jul 17, 2015 4:11 PM
Steinhauser: Clinton makes first major ad buy in 2016 bid
NH1 Political Director - NH1.com
CONCORD -- Hillary Clinton's presidential campaign says it's reserving $4.1 million in television airtime in New Hampshire in the key weeks leading up to next February's N.H. primary.
And Clinton's campaign for the Democratic nomination also said Friday that they're reserving $3.6 million in Iowa, the state that holds the first caucus in the race for the White House.
A Clinton campaign official told NH1 News that reservation for airtime stretches from the first week of November until the Feb.1 Iowa caucuses and the Feb. 9 first-in-the-nation primary.
"The campaign’s first flight of ads could actually begin sooner or later than that. The size of the buy could also fluctuate as the campaign refines its strategy," said a campaign official.
The TV time being reserved includes both broadcast and cable. The campaign said they will use "data-driven approaches to smartly target key audiences."
The campaign said they reserved the TV time now because "given the sheer number of candidates running for President—especially on the Republican side—and the proliferation of outside organizations expected to also be active on television during the primaries, it makes sense to buy time now in order to reserve the most in-demand time slots."