Oct 29, 2014 3:15 PM
Spending on NC Senate race tops $100M
The Associated Press
WASHINGTON (AP) Total spending in North Carolina's tight Senate race has topped $100 million. That makes it the first Senate contest in the nation to cross that threshold.
The nonpartisan Sunlight Foundation has been tracking spending by candidates and their allies. The candidates themselves have spent more than $29 million, and their independent allies have spent close to $72 million.
Incumbent Democratic Sen. Kay Hagan is locked in a fierce and costly contest against Republican state House Speaker Thom Tillis. Polls show the two close.
More than half of the spending has gone toward television ads. Each side has spent roughly $27 million on ads, according to the nonpartisan Center for Public Integrity's analysis of ad-tracking firm Kantar/CMAG data.