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Apr 19, 2016 5:16 PM

Seacoast Matters: NH businesses bracing for drop in tourism as Canadian dollar plunges


HAMPTON - The Canadian dollar’s plunge is having an impact on tourism in New Hampshire - especially Hampton Beach - where thousands of Canadians vacation every summer. Hotel owners are already getting cancellations from regular customers who say they can’t come this year.

The exchange rate is currently 76 Canadian cents on the U.S. dollar. At the same time last year, it was 77 cents on the U.S. Dollar. Their dollar was much stronger in 2014 when Canadians were getting 93 cents on the U.S. dollar.

“It just doesn’t make economic sense for them this year,” said John Kane, marketing director for the Hampton Village District.

Kane says, during parts of July and August, thirty-five percent of the tourists visiting Hampton are from Canada. They spend millions of dollars on hotels, food, and recreation.

“Coastal Living” magazine just named Hampton Beach among the top 20 beaches in America, citing its family friendly activities and pristine sands.

To get the most out of its advertising dollars, Kane says, this year the beach is advertising in upstate New York, Pennsylvania, and in other New England states.


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