Twitter: @SalvationArmySA

Mar 6, 2015 8:13 AM

Salvation Army South Africa uses 'The Dress' hype for anti-abuse ad

You might remember "The Dress" that practically made the Internet explode last week.

Well the Salvation Army in South Africa is trying to use that awareness to boost awareness for abuse against women.

The tweet is pretty powerful.

It includes an image of a woman covered in bruises wearing the white-gold version of the dress. In the ad, there's a quote: "The only illusion is if you think it was her choice."

Is it so hard 2 see black & blue? 1 in 6 women are victims. #StopAbuseAgainstWomen #blackandblue #whiteandgold



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