Aug 2, 2016 11:39 AM
Pokemon Go still as popular as ever - making estimated $10 million per day
It’s not the late '90s, but Pokemon fever is as hot as ever.
Pokemon Go launched worldwide on July 6 and rapidly grew in popularity as millions of gamers downloaded the app. Now, almost a month later, numbers show the app is still immensely popular – and lucrative.
An article on Engadget.com cited data from App Annie that stated the game - which utilizes augmented reality technology - has been installed over 100 million times. Additionally, the article stated that the app earns over $10 million a day.
In fact, it wasn't long after the app's release that Nintendo stock started to rise.
When the app launched on July 6, Nintendo stock was valued at $17.63 per share. Value peaked on July 18 at $37.37, marking a 112 percent increase in value. However, stock value began to drop in late July and has fallen down to $25.26 on Tuesday.