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Aug 13, 2015 5:05 PM

Officials: Record sales at NH liquor outlets credited in part to new Hooksett I-93 locations


HOOKSETT - Liquor and wine sales in New Hampshire have set a new sales record – totaling more than $640 million during fiscal year 2015, which ended June 30.

The New Hampshire Liquor Commission (NHLC) announced on Thursday that gross sales hit an all-time record of $642 million – that's $21 million (or 3.4%) more than 2014.

“That’s a lot!" said Alix Brady, who stopped at the recently renovated Hooksett Liquor Outlet at the Interstate 93 rest area.

The Hooksett locations, one on the northbound side and one on the southbound side of the interstate, were a large factor in the state's sales increases.

The two outlets, which are double the size of the former facilities, are expected to generate more than $40 million by the end of the year. That's $6 million more than last year.

“It’s cheaper, and it’s in a good location – it’s right off the highway," said Brady, who purchased Jameson Irish Whiskey while headed out on a trip Thursday afternoon.

It's convenience and typically lower prices that keep customers coming in the door. Many of them are from out of state.

"This is a go-to stop," said Kathi Lengel, who was on her way to Vermont from Rhode Island. "Pricing has always been good.”

Sales were counted by the bottle.

According to the NHLC, stores sold 23.7 million bottles of spirits and 29.2 million bottles of wine.

Profits reached a record $151.7 million.

The funds have been transferred to the New Hampshire General Fund, and will be used to support programs including education, health and social services, transportation and natural resource protection, according to the NHLC.


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