Feb 26, 2016 12:06 PM

No. 5 - Sears

Score - 71

Shoppers prefer to do their shopping online over brick and mortar stores, the survey showed, with Amazon ranking the highest among internet retailers with a score of 83.

Big box retailers are taking a hit for it, too. They're closing stores across the country.

And customer satisfaction is a big part, and that's hurting Sears (although it didn't score the lowest in its category - that honor goes to Walmart, making a later appearance on the list).

"Your highest-end supplier in a particular industry tends to be the most satisfying," noted Morgeson. "It really is quality customers are looking for over price."

See No. 4 - Rite Aid

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