NH1 News Debates


Flickr - William Murphy

Feb 26, 2016 11:50 AM

No. 1 - Abercrombie and Fitch

Score - 65

Abercrombie & Fitch scored the lowest on the American Customer Satisfaction Index for the retail industry. The company scored a 65, almost 10 points below the entire sector's overall score.

This is Abercrombie's debut on the list.

Ranking so low could be bad news for the clothing retailer which has been working to rebrand itself after CEO Mike Jeffries left in December 2014.

"Normally when we see that kind of a gap, it's a company so large it has monopoly power like, Walmart or McDonalds" said Forrest Morgeson, ACSI's director of research. "Abercrombie and Fitch is not that, they aren't that large ... this can spell serious trouble for the company."

See the full report here.


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