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Aug 5, 2015 11:12 PM

NH1 News Investigates Breast-Feeding Battle: Wal-Mart apologizes after refusing to print NH woman's photos


SOMERSWORTH - The battle over breast-feeding here in New Hampshire is once again making news.

A professional photographer who wanted to print photos of breast-feeding mothers at her local Wal-Mart, was told she couldn't, and then the pictures were taken from her.

Jennifer Luna - a breast-feeding mother to her 10-month-old daughter, Elizabeth - recalled the shocking experience.

"He told me repeatedly it doesn't matter the reasoning," Luna said about one of the Wal-Mart employees. "It's against company policy."

So what exactly was it that was against company policy?

It was the pictures of breast-feeding mothers, at least that's what she said Wal-Mart employees told her.

Luna was printing them for the "Big Latch On," a public breast-feeding event held last Friday in Dover.

The event was all part of national breast-feeding awareness week.

Luna said an employee - as well as a manager - took the photos from her and wouldn't give them back.

"That just blew my mind that anybody could compare breast-feeding with something obscene," she said.

Wal-Mart spokesperson Aaron Mullins said they abide the law and don't stop people from printing breast-feeding photos.

He said that in this case, a new employee was "operating under some misinformation."

Mullins went on to say that (the issue is) "currently something that is being addressed with the new associate to make sure its very clear and the company policy is clarified."

Wal-Mart is apologizing to Luna and she said she'll accept it.

But most importantly to her, she said she wants other mothers to know breast-feeding is just as acceptable as feeding babies from their bottles and, she said, it doesn't matter where or when.

"We're not taking our tops off just because we want to," she said. "We're trying to feed our children. This is what our bodies were made for."

The Wal-Mart spokesperson went on to say they're making sure their employees are very familiar with company policy while at the same time, Luna said mothers need to remember to stand up for their rights.


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