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Feb 23, 2016 9:24 PM

NH ski areas hoping to maximize February vacation business during mild winter

NH1.com

MANCHESTER - McIntyre ski area is just one of the many businesses hit hard because of this mild winter.

This week will be especially important. It's February vacation school week in New Hampshire.

That means family outings and tons of lessons - but all of that requires snowflakes - and this season has been the hardest on ski businesses in years.

"It's certainly a struggle," said Ross Boisvert, GM of McIntyre Ski Area. "We're about 16 to 20 percent off of last year."

Ski areas across the state are feeling the impact and absorbing the large expense of constantly making snow.

"It doesn't matter if you're way up north, a bigger mountain - they're feeling the impact, too," Boisvert said.

If you thought that the business evens out over a snow-heavy season versus a lighter one, think again.

"All the snow last year wasn't a stellar year because when the snow came over, every time it did come, it was brutally cold."

Even if they only get a little bit of snow this season, every inch makes a difference as they make their final push for every last day of business in this shortened ski season.

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