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Apr 12, 2016 8:28 PM

NH bakery chain charged women 79 cents on a dollar for Equal Pay Day

The Associated Press

CONCORD (AP) - A New England bakery chain charged female customers 79 cents on the dollar to illustrate the pay gap between men and women.

The Works Bakery Cafe offered the discount Tuesday to women in its New Hampshire shops in honor of Equal Pay Day. Men were charged full price.

Equal Pay Day is a national symbolic event dramatizing how much longer it takes a woman to earn as much as a man.

Chain CEO Richard French says the Stand with Women campaign asked them to take part in the event. French says his company employs a lot of women, and they are paid the same as men.

French says hundreds of women came to each of the shops for the discount.

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