Jun 27, 2016 11:59 PM

New ad by pro-Ashooh outside group targets Guinta over trust

Source: NH1 News Political Director

CONCORD – The first ad by an outside group backing Bedford businessman Rich Ashooh in his Republican primary challenge against U.S. Rep. Frank Guinta is all about trust.

“Rich Ashooh: The trusted conservative. Lower taxes. Destroy ISIS. Crackdown on illegal immigration. Rich Ashooh. The conservative we can trust to lead a better future for our children. Real change and leadership we trust,” says the narrator in the digital spot released Tuesday by Granite Voices PAC.

If you weren’t keeping track, that’s three mentions of ‘trust’ in the 15- second ad, which will run on YouTube, Facebook, and on banner ads on-line, according to the group, which launched around two months ago.

Guinta, the two-term representative in New Hampshire’s 1st Congressional District, is trying to bounce back from a major campaign contribution scandal that dominated headlines in the spring and summer of last year. The controversy precipitated calls from top Republicans such as U.S. Sen. Kelly Ayotte for Guinta to step down.

“This is just the first step to bring Rich's message to the voters of the first congressional district,” said Granite Voices general consultant Matt Mowers, a former executive director of the New Hampshire Republican State Committee who went on to serve as N.H. state director for New Jersey Gov. Chris Christie’s presidential campaign.

While not revealing the ad buy, the group told NH1 News that “it is significant enough to have a wide reach among likely GOP primary voters.”

Ashooh himself brought up the ‘trust’ factor in an April interview with NH1 News, his first media interview after formally launching his primary challenge against Guinta. Ashooh said that when it came to Guinta, “there’s a trust that was broken” with the voters.

Ashooh was a top executive with BAE Systems and most recently served as interim executive director of the Warren B. Rudman Center for Justice, Leadership and Public Policy at the University of New Hampshire Law School.

This is the second bid for the seat by Ashooh. He ran in 2010, narrowly losing to then former Manchester Mayor Guinta in a battle among three main candidates.


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