Oct 16, 2015 3:27 PM
Lucky Charms looking for 10 lucky cereal-loving winners
Just how lucky is your box of Lucky Charms?
You may soon find out. General Mills is offering marshmallow-only boxes of the cereal to 10 lucky winners in a new contest.
Participants have two days to share a photo of themselves holding an imaginary box of Lucky Charms on Facebook, Twitter or Instagram using the hashtag #Lucky10Sweepstakes.
"Lucky Charms is one of the most Instagrammed cereals, and these platforms are the right place to ignite and connect to the passion we hear about," said Amanda Hill, Lucky Charms' associate marketing manager, in a blog post about the contest.