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Jan 16, 2015 9:09 PM

Legislation could challenge beer label law


MANCHESTER - It's a beer called Breakfast Stout. The name may ring a bell and it's baby bottle label is getting a lot of attention throughout the state.

"I wouldn't want a child again to see that label and see that it looks like them and say it's ok for me," said Robert Cook.

"It's just a child depicted on the label. It's an old world photograph," said Bert Bingel.

State law doesn't allow images or references to minors on beer labels or packaging. But one state lawmaker has introduced legislation to change that, and it's gaining support. Bert Bengel of Bert's Best Beers has no problem with the baby bottle label and was among those who spoke to state lawmakers earlier this week.

"What we'd like to see is a change in the legislature that says that would give the State Liquor Commission the option to use discretion and to be reasonable," said Bingel.

The New Hampshire State Liquor Commission says they support the law as its currently written and Mothers Against Drunk Driving is concerned about the packaging because they feel it sends the wrong message.

Mothers Against Drunk Driving released this statement:

"It's important that alcohol products take preventing underage drinking seriously and do not create packaging that is enticing to youth, which can lead to teen drinking and very dangerous consequences."


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