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Hampton Beach

Apr 16, 2015 4:54 PM

Hampton Beach shops gearing up for the season


HAMPTON - Thousands of tourists head to the Seacoast every year - bring hundreds of millions of dollars with them. And right on time, things are heating up at one of the most popular spots: Hampton Beach.

But business is not quite booming . . . yet.

"There's not much going on," said Rob Mcintyre at Beach Bum's t-shirts on Ocean Boulevard.

But soon - streets will be packed, the smell of friend dough and crispy-crusted pizza will fill the air, and it will be hard to even find a place to sit at this typically cramped, popular seaside spot.

Crews were already out today smoothing out the sand - which had moved closer to the sea wall over the winter from intense winds and tides.

"You've got to start early, we've had a bad winter," said Justin Zocchi, who was out in his bathing suit earlier today - despite the air temperature being only in the high 40's and a breezy wind. "It's a nice day - a little windy, cold. But it's New England for you."

Meanwhile business owners are scrubbing, painting and getting ready to open up for the season.

Or in Laurie Morrell's case - the first time ever. She just took over an ice cream shop business at the southern part of the long Hampton boardwalk. She named it "Ashwee's", after her daughter, who is helping her to run the shop.

"We still haven't taken our boards down. Hopefully we'll be taking them down this weekend if the weather's good," Morrell said.

Morell said she is going to try to do things different than other ice cream shops, and will stay open later after the bars close to sell hot dogs and ice cream to those who want a late night snack.


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