NH1 News Debates


Sep 26, 2014 3:58 PM

Former NFL exec takes jab at troubled league

The Associated Press

CHICAGO (AP) A former NFL executive took a not-so-subtle jab at the troubled league, saying "a brand is not a shield you can hide behind."

U.S. Olympic Committee chief marketing officer Lisa Baird made the comment Friday during her presentation to the USOC Assembly. She was a senior vice president at the NFL from 2005-07.

NFL commissioner Roger Goodell has punished misbehaving players, believing his duty is to "protect the shield" a catchphrase that has been mocked recently. The league recently suspended Ray Rice for two games after he punched his fiancee, then increased the punishment to indefinite when video came out showing him hitting her.

The USOC leadership used Friday's presentation to highlight their recent commitment of more than $10 million for a new independent agency that will investigate sexual abuse allegations in Olympic sports.


--  Dealing with the Disease of Addiction? Click here for help --

More from NH1.com

NH1 News Debates
NH1 News Replay

NH1 on Twitter

NH1 SkyView Cameras

NH1 on Facebook

Check out NH1 News Rail Polls on LockerDome on LockerDome