First on NH1 News: One Nation going up in NH with $4.6 million ad buy starting Tuesday
CONCORD –A pro-Republican third party group that’s spent big bucks to run TV commercials in New Hampshire defending GOP Sen. Kelly Ayotte is going back up with new spots in the Granite State starting this week.
NH1 News learned on Sunday that One Nation will spend $4.6 million to run a spot that focuses on a New Hampshire-centric issue. The ad buy begins on Tuesday and runs through June 26th, and runs again July 6-15.
The buy includes WBIN-TV, home of NH1 News.
One Nation, a non-profit 501(c)(4) group, was formed in May of last year. Days after its launch, the group went up with a $325,000 ad buy to put up digital, radio, and print ads in New Hampshire highlighting Ayotte’s legislative accomplishments.
Last October the organization spent $1.4 million on TV, digital, and radio to run ads defending Ayotte’s record on women’s healthcare. In March the group once again spent big bucks to run a commercial highlighting Ayotte’s work on a bill dealing with the heroin and opioid crisis, which has hit New Hampshire especially hard.
One Nation is linked to the pro-Republican American Crossroads super PAC and its non-profit Crossroads GPS, which were both co-founded and steered by Karl Rove, the mastermind behind President George W. Bush’s 2000 and 2004 election victories. The organization is run by Steven Law, who is also president of Crossroads. Law was also a former chief of staff to Senate Majority Leader Mitch McConnell of Kentucky.
As she runs for re-election this year, Ayotte’s being challenged by Democratic Gov. Maggie Hassan. The showdown is one of the most high profile, expensive and negative Senate races in the country. Ayotte also faces a longshot primary challenge from former state Sen. Jim Rubens.
Responding to the report by NH1 News, Hassan campaign communications director Aaron Jacobs said “today, we saw 4.6 million signs that Washington Republicans and their corporate special interest backers are afraid of losing their Senator, Kelly Ayotte. Clearly, they’re nervous about protecting their investment in Kelly Ayotte -- especially as she follows her party on refusing to fill the Supreme Court vacancy and falls in line behind Donald Trump for President."