Oct 21, 2016 6:00 AM

First on NH1 News: New Hassan TV ad touts governor's focus on families, innovation, education

NH1 News Political Director

CONCORD – Maggie Hassan’s U.S. Senate campaign is launching a new television commercial on Friday that highlights the accomplishments the governor’s achieved the past four years in office and makes the point that she’ll bring the same focus to the Senate.

NH1 News was given an exclusive first look at the ad.

“The difference: Always putting people first. Maggie Hassan helped energize our economy by focusing on families, innovation, and education. The same approach Maggie will take as U.S. senator. A detailed plan to make college more affordable. Lower cost prescription drugs for everyday families,” says the narrator in the spot.

And in a not so veiled attack at the incumbent Hassan’s challenging, Republican Sen. Kelly Ayotte, the narrator goes on to say the governor has “an approach to leadership that puts New Hampshire families and small businesses ahead of the corporate special interests. That’s Maggie Hassan. Always has been. Always will be.”

Hassan and her campaign have repeatedly criticized Ayotte as being beholden to special interests.

The Hassan campaign tells NH1 News that the new commercial is part of their seven-figure ad buy. The spot will run on broadcast TV in the Granite State, including WBIN-TV, the television home of NH1 News.

The new ad will start running with just 18 days to go until Election Day. After two polls (MassINC for WBUR and UMass Lowell for News7) released late last week indicated the race all tied up, a new survey from UNH for WMUR released on Thursday suggested Hassan leading Ayotte by eight percentage points.

The Ayotte campaign reacted to the new Hassan ad.

"Governor Hassan claims to put the people of New Hampshire first, but she's done the exact opposite by supporting tax and fee increases on families and small businesses, vetoing the budget over tax relief that would help create jobs, and trying to balance the budget by cutting funding for our seniors," Ayotte spokeswoman Liz Johnson told NH1 News.

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