First on NH1 News: Hassan reserves more than $6 million in airtime
CONCORD – If you need more proof that New Hampshire’s blockbuster U.S. Senate battle between Republican Sen. Kelly Ayotte and Gov. Maggie Hassan, the Democratic challenger, is one of the most expensive races in the country, here it is.
NH1 News learned on Friday that Hassan’s campaign is reserving more than $6 million in airtime beginning in the end of August to run TV commercials. A New Hampshire Democratic source said that the initial reservation includes the Manchester-Boston, Portland and Burlington media markets, which blanket the state, as well as statewide cable. The reservations include WBIN-TV, the television home of NH1 News.
So far the Hassan and Ayotte campaigns have each aired just one TV commercial. But outside groups have spent big bucks to flood the airwaves, dishing out more than $7 million so far to run spots.
NH1 News was first to report earlier this month that Senate Majority PAC, the leading third party organization backing Democratic Senate candidates, reserved more than $4 million in air time from August through the November election to run ads in the Granite State’s Senate battle.
Total spending in the 2014 race between Democratic Sen. Jeanne Shaheen and former Sen. Scott Brown, her Republican challenger, topped $55 million. This race, which is one of the most high profile and most negative Senate showdowns across the country, is expected to exceed that number.
As of March 31, the Ayotte campaign had $6.9 million cash on hand, with the Hassan campaign holding $2.9 million in the bank.