Oct 9, 2014 7:32 AM
First on NH1: Emily's List to target women voters for Shaheen
NH1 Political Director - NH1.com
WASHINGTON, D.C. - With less than four weeks to go until Election Day, Sen. Jeanne Shaheen's getting a helping hand from a top outside group that backs female Democratic candidates.
Emily's List will announce Thursday that it's launching a statewide program in New Hampshire that targets women voters in hopes of building support for Shaheen, the state's former three-term governor who's running this year for a second term in the Senate.
The Democratic incumbent's locked in a close race against her Republican challenger, former Sen. Scott Brown of Massachusetts. A new NH1 Poll by New England College that was released Wednesday indicates that Shaheen holds a slight 49%-46% edge over Brown among likely Granite State voters.
Emily's list says their program targeting women voters will include radio, direct mail and online advertising. The group says the statewide radio, direct mail, and digital buys will start next week. A source with knowledge of the move by Emily's List tells NH1 that the group's spending in the mid-six figures on their push.
The group says the direct mail and online ads will target over 100,000 Granite State women who may be backing Shaheen, but who don't have a history of regularly voting in midterm elections.
"New Hampshire women and families have a true champion in Jeanne Shaheen," said Stephanie Schriock, President of EMILY's List, in a statement. "Jeanne Shaheen has deep New Hampshire roots and an outstanding record of fighting for all Granite State families to have a fair shot. Scott Brown left Massachusetts behind, but he can't run away from his extreme anti-woman record. Women candidates, women's issues, and women voters are front and center in New Hampshire in 2014, and the stakes could not be higher."
Brown and Shaheen have battled over women's issues this week, during their first debate, campaign stops, and in dueling TV ads, as Shaheen has questioned Brown's commitment to women's reproductive rights. The new NH1/NEC poll indicates Shaheen leading Brown by nine-percentage points among women. Other surveys have Shaheen up by double digits among female voters.
The Emily's List program may also benefit New Hampshire's two members of the U.S. House, Democratic Reps. Annie Kuster and Carol Shea-Porter, and Democratic Gov. Maggie Hassan, who are also all running for re-election in next month.
The state's other U.S. Senator, Republican Kelly Ayotte, is not up for re-election until 2016. New Hampshire is the first state in the nation to have a both a female governor and an all-female congressional delegation.