The creator of WINIcabs, a newly-launched app in Portsmouth, says it will help taxi companies compete with Uber.

Aug 27, 2015 6:06 PM

Could new app challenge Uber sales, bring back business to taxis?

PORTSMOUTH - A smartphone app just launched in Portsmouth will help taxi companies compete with Uber and hopefully bring back lost business, its creator says.

WINIcabs, which stands for ‘When I Need It, Where I Need It’, was created by CEO Paul O'Loughlin Kennedy of WINI Technologies in Ireland.

The app was just recently launched in the United States, and New Hampshire is the first state where it's available.

According to a news release from the company, the app allows passengers to call for a local taxi from an established company "with a simple tap" by downloading the app.

“It’s a total taxi company management system, and it’s built to enable the taxi companies to compete with the rideshare companies by offering them the same level of technology so they can bring the same convenience that you get from rideshares as to taking a taxi," O'Loughlin Kennedy told NH1 News.

The app can currently be downloaded from the Apple Store and Google Play. Soon, it will also be available on the Windows Store.

O'Loughlin Kennedy said three Portsmouth-based taxi companies are already using the app and accepting customers.

Users will be able to pay with cash or credit cards, and take advantage of a pre-booking option.

Uber doesn't currently allow drivers to accept cash or pre-book rides.

The company tells NH1 News they have plans to expand across the state - eventually extending services to airports and restaurants.

Rí Rá Irish Pub, located in downtown Portsmouth's Market Square, has also teamed up with the company by offering a tablet to access the app for anyone who needs a safe ride home.


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