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Apr 20, 2017 2:57 PM

Concord-themed bus has photos from much farther away than the Capital City


CONCORD — A wrapped Concord Coach bus promoting an arts festival in the city features artwork from much farther outside the city limits.

The ad, created by artists from Concord-based mega.haus, features two stock photos from other countries.

One of the photos is of an artist in Italy and the other was taken in Prague, Czech Republic.

A Google search of both photos, turns up many results ranging from business websites to blogs.

The two other photos on the bus are clearly from Concord showing Eagle Square and the Merrimack River. The photos are in the background with the wording "Concord, N.H.: Connect. Create. Celebrate." over the photos.

Despite the mistake, the Concord Chamber is still hopeful that the bus will serve as a good promotion.

"One of the promotion strategies was to design a bus wrap," said Timothy Sink, president of the Greater Concord Chamber of Commerce. "Two of the images turned out to be stock photos. Oops, lesson learned! The bus looks great though and serves as a rolling billboard for the event."

Concord Coach president Ben Blunt also said the bus is effective.

"I think you can get your message across," Blunt said.

Concord Coach paid for the wrap ad.

The bus was rolled out in downtown Concord on Tuesday as part of the Capital Arts Fest, which is May 6. Intown Concord posted a video and photos of the bus to its Facebook page. It will travel between Concord and Boston.

The Capital Arts Fest is being held in celebration of Concord's revitalized downtown. More information can be found at capitalartsfest.com.

Last year, Rhode Island hired a new chief marketing officer after its embarrassing state tourism campaign included a video featuring a scene from Iceland.

Material from the Associated Press was included in this story.

  • Story Photo
    Eduardo Klaus - pexels.com
  • Story Photo
    Leah Kelley - pexels.com
  • Story Photo
    Intown Concord - Facebook
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