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Jun 2, 2015 6:11 PM

Children banned from NH alcohol labels

The Associated Press

Sorry, baby, your picture isn't going to be on the front of any beer bottles in New Hampshire.

Gov. Maggie Hassan on Tuesday vetoed a measure that would have allowed some images of minors to grace alcoholic beverage labels as long as they didn't encourage young people to drink.

State Rep. Keith Murphy - who also runs a popular tavern - sponsored the bill because he wanted to be able to buy Breakfast Stout, crafted by Founders Brewery Co. in Grand Rapids, Mich. The beer's label depicts a chubby, Norman Rockwell-esque baby scooping oatmeal into his mouth.

Hassan says allowing the images could undermine the state's efforts to fight underage drinking.

Murphy said the veto is an overreach and notes that neighboring Massachusetts, Maine and Vermont sell the beer.


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