No Individual Brand is As Predictive of Being High-Income as Owning This

Researchers found if you own this there's a chance you may be rich!

Researchers Marianne Bertrand and Emir Kamenica at the University of Chicago have conducted a study that indicates owning an iphone may mean you are rich. "Across all years in our data, no individual brand is as predictive of being high-income as owning an Apple iPhone in 2016."

The same correlation can be made for other swanky brands. In 1992 finding Grey Poupon mustard in your fridge meant you were 62.2 percent more likely to be wealthy.   

In previous years having Land O' Lakes butter or Kikkoman Soy Sauce indicated a higher tax bracket. "Across all years in our data, no individual brand is as predictive of being high-income as owning an Apple iPhone in 2016."

So if you have an iphone does that automatically make you super rich? No but neither did having Grey Poupon on your sandwich either.

105.5 WJYY

105.5 WJYY

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